If there’s anything particularly trying about volunteering, it’s getting the dang name of the organization right. Some days I tell folks I work with the Hassle, which isn’t totally accurate. I like to tell people I’m a part of Brain Arts Org, but then people ask what it is and then my brain kinda short circuits because it’s like… this whole thing. But it’s now official: we are Brain Arts Organization.

But wait! Does this mean there’s no more Boston Hassle? No way! Hassle shows and Boston Hassle dot com are alive and well, just operating under the dome of BAO, the nonprofit that houses these projects and more, including Dorchester Art Project, Black Market Flea, and this newspaper. We have a new look, a new mission, and even a new mascot, and we’re ready to share it with the whole world.

There are a few reasons why I’m psyched to finally do this. For one, the new Brain Arts branding looks awesome, thanks to Jen McMahon. But this is more than just a visual upgrade. It’s an opportunity to connect with new audiences, to reconnect with our loyal supporters and, to show them how we’ve grown as a result of our collective efforts.

So join us March 2nd at Dorchester Art Project as we reveal the name of our new Brain mascot, premiere the new Brain Arts documentary by Luke Hollyer, and jam to live music. All are welcome to celebrate what’s to come for Brain Arts Org and its flagship projects. Hope to see you there!