Garage pop, fuzz-pop, retro-pop – on their latest album, Warm Soda dabble in every cross-genre of pop possible, proving that they have mastered it all. With fast, fuzzed out guitar and heavy thudding baselines, the entire album is filled with soaring, upbeat songs. The scruffy vocals by Matthew Melton sound slightly old-fashioned, taking the music out of this era and giving the music strong 70’s vibes. Melton’s vocals are earnest and worn, adding some untidy charm to what are otherwise neat and put-together pop songs. Formed in classic pop structures, there are plunking rhythms that give the songs some dance-y quality. Every song on the album has an inviting, catchy hook, usually formed from the scrappy guitar parts. The lyrics are equally welcoming, with sentimental content put into sincere simple rhyme schemes. Warm Soda don’t use extra bells and whistles when they don’t need them – sometimes it is the simple pop music that stands out on its own.
The album is out now on Castleface Records, a label that has released some other great records from grunge dudes like Thee Oh Sees and Ty Segall, and you can get it as a digital version or on some purple splattered vinyl that is as colorful as the songs on it.