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STO 8: Irving’s Toy & Card Shop


Irving’s Toy & Card Shop is located in Brookline, Massachusetts at 371 Harvard Street. Irving’s offers a selection of toys, vintage greeting cards, and sage advice. The store has been open since 1939 and owner and co-founder Ethel Weiss has worked there since then. (Her husband Irving Kravetz passed away in 1960). This film was shot nine days before Ethel’s 100th birthday.

Visit: Irving’s on Yelp

Directed, edited, and scored by Mark Robinson.
Thanks to Ethel Weiss.
Filmed on August 14, 2014.
Premiered on December 8, 2014.

This is the eighth episode of STO, a short-film miniseries focused on unique and interesting interior spaces, almost always retail stores.

Brief documentary films. Movie trailers for retail stores. One-and-a-half-minute TV commercials that won’t air on television. You may also subscribe to STO as a video podcast via our handy-dandy podcasting partner.

MARK ROBINSON is a hero of American underground and D.I.Y. culture. Not only is he the founder and operator of the legendary TEENBEAT RECORDS (they recently released the SOMERVILLE SPEAKOUT CD), but he was also a member of bands that I love quite a bit including UNREST and FLIN FLON. Currently living in the local burg of Cambridge, MA, he performs in the duo COTTON CANDY with his wife Evelyn Hurley, among other uses of his time. All text in bold above by Mark Robinson.

Visit Mark @ and see the rest of the STO series as he publishes them:
—Dan Shea

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