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Magical Cloudz is a two-piece out of Montreal that make minimal electronic music with a surprisingly compelling emotional depth. The duo of singer-songwriter Devon Welsh and beat producer Matthew Otto have stripped down the sunny fuzz of their lo-fi pop debut ‘II,’ reducing the instrumentation to bare, swelling tones that serve to buoy and enhance the round, soulful vocals. Welsh’s lyrics are likewise simple and direct, allowing the highly personal content to resonant unencumbered. In ‘Childhood’s End,’ the latest single off their new record Impersonator, perfectly exemplifies the beauty of their approach. A profound sense of loss and loss of innocence permeates the track, as Welsh’s elliptical verses ache with an intimated suffering and electrify the low, slow rumble of perscussion and haunting, strained strings. Check out the music video above, directed by Emily Kai Bloch, and get the new record when it arrives May 27th on Matador.

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